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Executive Office Space: Flexible Solution for On-The-Go Realtors

Last week we wrote about how independent financial consultants thrive in executive suites. This week we will discuss another business “vertical” that often finds executive suites and virtual offices quite attractive: real estate agents.

A large percentage of executive suite clients are related in some way to the real estate industry – from mortgage bankers and brokers, to commercial and residential real estate agents. Like last week, rather than discussing these in general, we’ll review a typical “persona.” This is a purely fictitious persona, but it is based on a lot of clients we have seen over the years.

Lisa – Residential Real Estate Broker at a national franchise firm
Age 42, husband, 2 children, 75K+ HH income, college educated

Lisa is an agent at a national franchise of residential real estate brokers which has a centralized office on the south side of her metropolitan area. As she is travelling most of the day in her car and is constantly on her smart phone, using her laptop and is usually meeting clients on-site, she only visits the office a couple times per week (especially since she lives on the other side of town). During the recent recession, the company has decided to get a smaller office which means that Lisa will no longer have her own private office.

As her company offers flexibility in how its agents work, she thinks about starting a home office, but she decides that she wants to improve her situation, to avoid the daily distraction at home – kids, dogs, etc., and to project a better image to clients. One of her friends who is in commercial real estate tells her about executive suites and virtual offices and how efficient they can be for someone who needs a flexible, low-cost workplace.

She is also looking for a way to improve her productivity and needs the convenience of having a turnkey office solution that is near her home. She likes the idea that she can stop by any time to send or receive faxes, meet with clients and other business associates or just work for a few hours with all the privacy she needs. Also, the firm is willing to pay for this flexible and low cost solution because they are saving a lot by reducing their own office footprint.

If this story is similar to yours, please call ValleyHQ at 661-377-1847 for more information on how a Bakersfield virtual office can help your real estate business be more flexible at a lower cost.